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TutorialWhat are keywords and how do I select them?

Keywords are the buzzwords or common words that customers type or ask when they search for something in Google. For instance a keyphrase might be “chinese restaurant near me” if they are searching for a chinese restaurant. You can also break down a keyphrase to individual words by saying “chinese” or “restaurant.”

Search engines like Google will judge the quality and relevancy of a website or specific webpage by how strong their keywords match the keywords found in the user’s search. To select keywords for your webpage, click the green “Optimze” button corresponding to the correct webpage, and check off and/or type the desired keywords for that webpage in Step 2 of the optimization process.

You can only choose between three and five keywords, so choose carefully!