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TutorialLink Extensions

Link extensions will allow you to diversify and improve your advertisements. Your ad will take up more space in the search results than competitor’s ads, become more visible and give users more information for making their decision. Adding links usually increases the total number of clicks and you can send users to multiple pages, such as: “contact us,” “quick order,” “pricing,” or directly to the product/service pages.

 

 

What information is included in a link extension?

Link extensions will allow you to write a short title and description as well as send users to a specific webpage, different from the one specified in the main advertisement section.

What should my link extension’s title be?

Your link extension’s title should be one keyword or phrase that users might specifically want (e.g. contact us, pricing, luggage, women’s shoes, dresses). Your title should be a specific category or type of service you want to advertise.

Remember to pay attention to the number of characters you use for each title. You can use up to 25 characters (includes spacing and punctuation) for each title.

What should my link extension’s description be?

Your link’s description should be a short sentence or phrase to further entice or explain to users what your link is about. The description should make the user’s want to click on the link and learn more about what your business offers. Your description can be a maximum of 2 lines of text.

Remember to pay attention to the number of characters you use for each title. You can use up to 35 characters (includes spacing and punctuation) for each description line.

What is my link extension’s webpage?

Your webpage is the specific page you want your audience to be directed to when they click on your advertisement. This can be your website’s homepage, online store, specific product page, or pricing page.

Your basic website address is already written from when you inserted your business’ website address in the previous section. To transform the link from your website’s homepage to a specific web or product page, go to your website and click on the specific page you want your customers to be directed to.

Copy what is in your search bar up to your basic website address (you will copy everything except https://www.yourwebsite.com/). Paste that into the website page field. You will notice that the entire URL in that field now matches the URL of your specific web page.

How can I add a new extension link?

You can add a new extension link by pressing the orange plus button that corresponds to “Add New Link” at the bottom of the section.