Why is it important to optimize your site’s images and how should you do it?

It is imperative that every professional website owner knows the answers to these two questions.

Unoptimized images significantly slow down the loading speed of website pages, and incorrect file names can be poorly indexed by search engines.

What does optimizing an image even mean?

Optimizing an image means making the parameters of the photo optimal for placing on the internet, this includes factors such as the weight and the file format of the picture.

This way, the image will occupy the minimal amount of disk space, while also loading faster on your site as to not keep your visitors waiting for the image or the remainder of the content to load at a snail pace.

This, in turn, will also help the bounce rate and overall ranking of your website by search engines. 

How to Optimize.

 

Here are some basic steps to keep in mind when the time comes and you want to optimize your images:

 

  • - Choose the correct file type.

  • - Type a clear and descriptive name for your image in a language that you can understand.

  • - Reduce the size of your file so that it will load faster on your site.

  • - Select your image dimensions carefully so the picture will look good on your site.

  • - Don’t forget to type in  your “Alt Text” for each image so that search engines can find and crawl your image.

  • - Configure your image thumbnail.

  • - Opt for “clean” and “clear” images whenever possible instead of flashy or sparkly graphics.

  • - Test your site’s images to make sure they are functioning properly and appear with no issues.

 

For more information on how to correctly optimize your images, visit our website.

 

Bonus: Try our free image editor once you register!