Mistakes to Avoid When Creating Your Online Store

 

What are some of the typical mistakes made by shop owners when opening their online store?

We, at Solomoto, have collected the most common scenarios on your behalf.

This way, you can learn from other owners’ mistakes instead of making them yourself or learning the hard way.

You’re welcome ;)

 

 

MISTAKE #1: A DELAYED START

Thorough preparation for launching a project on the Internet is, in general, not a bad idea, but it is important not to get carried away and not to lose precious time by doing so.

Remember, each day that you delay your store’s launch is another day that you are losing sales!

 

How to remain on schedule and avoid delay:

Learn the basics.

Get to know the basic concepts of working with an online store.

This is enough as a starting point, the rest you will get to understand in the process.

 

MISTAKE #2: "THE ORCHESTRA"

The desire to do everything yourself is nice, however, calculate how much time it will take to create and customize this sales tool.

Got the number? Yeah.

Now, go ahead and imagine how much more useful you can be for your business during this time in increasing your profits by working on other areas of your never-ending task list. There you go.

 

How to avoid this problem:

If you are confident in your abilities, are familiar with web design, layout and programming - godspeed.

If not, we recommend using professional assistance or a software that does the work for you.

For example, you can use the Solomoto Platform, which allows you to easily and effortlessly create an excellent online store.

 

MISTAKE #3: CASH ONLY

Cash will certainly continue to circulate for a long time, but think about the buyers. They are oftentimes uncomfortable paying cash for purchases for many reasons. For example, withdrawing cash from an ATM can mean additional costs.

 

How to avoid this issue:

Setting up your shop to accept online payments is really not all that difficult.

On Solomoto, customers can set up their payment to accept purchases via PayPal or using a Credit Card for easy processing. Everyone wins!

 

MISTAKE #4: HIRING COURIERS

 

This is definitely not worth doing at least at the very beginning stages of opening your store.

You simply don’t have sufficient knowledge or understanding of what the load will look like as well as the demand.

 

How to solve this problem:

The simplest and most effective way is to contract with the courier service.

 

MISTAKE #5: ALL AT ONCE

Do not try to do everything all at once as this can end in a mess.

"Rolling Out" all the functionality of the store in the first release is typically something that only a huge retailer can afford and even then with reservations of their own.

 

How to decide what to release and when:

Remember, your main goal is to sell the goods.

You’re not trying to overwhelm your community or target audience or impress them with your coding skills.

 

MISTAKE #6: PLAYGIARISM 

In the era of tolerance, no one says "steal" anymore, everyone uses the word "borrow". Even so, borrowing texts and photos from other resources is a bad call not only from the point of view of the law and your good conscience, but particularly in the algorithms used by search engines.

If you are recycling contents from other sites, do not expect search engines to take it kindly and help get you customers.

 

How to avoid being flagged by search engines:

Create your own content, and always give credit where credit is due.