With Independence Day around the corner, all consumers who celebrate the 4th of July are eager and ready to devote their undivided attention to your business!
Put Wonder Woman and Captain America to shame in 2017, and dish out all of your patriotic USA pride to capture the hearts of the American market with red, white and blue marketing campaigns.
Where should you start? Not to worry! We are at your service and here to provide you with the 17 most effective Independence Day promotional ideas, so you can make them your own in 2017 and watch your business blossom.
#1: GET STARTED TODAY.
The sooner you get started, the better! Your 4th of July promotions will mostly be relevant before Independence Day begins rather than after it is over.
This will give customers additional time to encounter your content, advertisements and posts, as well as provide them with more chances to engage, purchase or participate.
To make the most out of your July 4th campaigns, start planning and post them ASAP for maximum impact.
#2: KNOW YOUR CALENDAR.
When it comes to your marketing campaigns or initiatives, it is in your best interest to know well ahead of time when specifically the 4th of July falls this year and use it to your advantage.
Keep track of the exact day that the holiday falls on, and plan your promotions accordingly.
This year, July 4th, 2017, Independence Day happens to fall on a Tuesday, which means you may want to save your plans of an all-night rave for another year.
You’re welcome.
#3: DISCOUNTS AND SALES - BECAUSE CUSTOMERS EAT THEM UP.
What customer doesn’t get excited when they see a special, holiday related, limited time offer?! Certainly not an American one.
Research shows that they work, so get creative and use 4th of July related promotional codes such as “USA17”, and spread the word on all your channels.
Get moving, make profits.
#4: CREATE A SOCIAL MEDIA CAMPAIGN AROUND A SPECIAL OFFER.
Creating a special promotion for the 4th of July is great, but it’s not enough.
In order for this sale to influence your profits, you should create a campaign on social media in order to get the word out there.
This is especially appropriate for 2017, where many clients basically believe that if you’re not on social media - you don’t exist.
#5: JOINT MARKETING CAMPAIGNS.
Teaming up with other small businesses in a joint marketing initiative can produce fantastic results.
Whether the goal is online traffic, foot traffic or both, pooling resources together and sharing customer lists is sure to make an impact and create a buzz.
The cooperation between merchants can be an great model for a 4th of July campaign or event.
For example, throw a huge Independence Day party with an event planning business, a local hamburger joint and a eco-friendly silverware company and get the word out to all three client bases.
Everyone wins.
#6: GIVE YOUR WORKPLACE A PATRIOTIC MAKEOVER.
Decorate your own office in red, white and blue! Not only will your own employees be thrilled and feel like they are a part of the party, but so will your customers!
Deck out your most patriotic decor, photograph the process [or just the end result] and share, share, share!
This is a fun and celebratory way to create a buzz on social media and show the world how patriotic you are.
This will draw any potential consumer attention and works well with all the other methods listed.
This is beneficial because once you get the customer to visit your page by capturing their attention with fun decorations, they will notice your holiday promotions!
#7: REWARD YOUR LOYAL CUSTOMERS WITH...FREE STUFF!
Giving away free 4th of July related items can be a great way to encourage business and purchases of your products or services during the holiday.
This can be done in exchange for user contact information as well in order to grow your client database.
If you are already dishing out the free Independence Day swag, be sure to follow up with a picture of your customer and their free gift along with their purchase, in order to create engagement via social media and maximize a priceless branding opportunity!
#8: GET INVOLVED IN THE COMMUNITY !
Participate in outdoor Independence Day related activities.
Have your employees volunteer and then post about it on social media or write an article about it.
One word: branding!
#9: REVAMP YOUR BRAND IN RED, WHITE & BLUE!
Wherever possible, decorating your products, websites, newsletters and graphics in red, white & blue will show your customers you are a fun and trendy company who also has core values.
Try making any marketing materials appropriate for the festivities, to give up an updated, professional vibe.
Some opportunities for redecorating are when sending an email newsletter, or using Independence Day themed blog prompts.
#10: TRY CO-HOSTING AN OUTDOOR SALE.
This type of promotional event can seem personal while also getting your brand out there.
As a small or medium business, a great place to start growing your client base and gain support is starting with your local clients.
Pair up with another company that has the same interest, and help each other make this Independence Day one for the books!
#11: SHOW PATRIOTISM ON SOCIAL MEDIA.
Whether it is by using holiday #hashtags or curated independence day content, make sure that you are targeting the correct audience (North America).
This is your chance to go the extra mile and create custom content for your different social media channels.
A nice example of this could be a themed “4th of July 2017” board on Pinterest.
#12: RUN A CONTEST OR GIVEAWAY ON SOCIAL MEDIA.
For instance, you can run a facebook photo contest.
As a bonus of this initiative, you can easily grow your social media presence, and customer database.
Place your focus on the “fun” consumer experience!
#13: CREATE SOME UNIQUE 4TH OF JULY GRAPHICS.
Some examples of graphic you can create are Independence Day themed banners or even simple images to post on your blog.
You can also consider using images that are already out there rather than hiring a graphic artist, just make sure you have the proper licensing sorted!
#14: RUN A POLL ON FACEBOOK TO CREATE ENGAGEMENT.
One of the simplest ways to create engagement on social media is to create a poll and allow your followers to give their input.
Surely every red-blooded American has some sort of plan or non-plan for the 4th of July!
#15: RUN A THEMED QUIZ ON YOUR SITE.
Create an Independence Day themed quiz and post it on your site or anywhere you'd like.
Make sure to use this opportunity to be creative and let your sense of humor shine!
Well, only if applicable, that is.
#16: ADD VALUE TO YOUR CUSTOMER'S DAY.
Provide your customers with information they will find useful!
For example, share a collection of your favorite summer dishes, independence day “nail art”, or share an interactive travel guide for the hottest travel destination.
In previous years, companies have shared a “fireworks map” which customers found useful.
#17: DON'T FORGET ABOUT YOUR CONSUMERS' CHILDREN - TARGET "THE KIDS"!
Don’t make the mistake other companies make of overlooking “the kids” or steering clear of them as potential targets.
The 4th of July is all about American family fun, and what better way to get your brand across to adults than making their kids happy on Independence Day?
You’ll be sure to gain several grateful customers by catering to those they care about the most.