If you’re wondering what type of content to produce, rest assured that the topics you decide on are just as important as the quality of the content itself. Without a relevant topic and a good header, your content will simply not drive the type of traffic your business is hoping for.

In this spirit, we have decided to gather some “winning” article or blog post ideas for you to use to produce the high-quality content your target audience is seeking.

Magnetic Content Ideas:

1. The Cheat Sheet

As a It’s always nice to have a sheet you can reference when attempting a new task. This means that your audience will be grateful if you do all of the hard work on their behalf and share the knowledge. Make sure it’s filled with accurate and useful information based on research and experience, so that it provides added value to your reader.

2. The Checklist

This can be in the form of an improvised to-do list or sequence of actions that you can print and hang, for example, above the desktop as a reminder. Do not forget to brand this text if it is presented in the form of a picture. This is a great opportunity to build brand awareness and spread the word.

3. The Contest

Everyone has always loved and will continue to love competitions where they can win prizes. Producing such events will attract an audience and at the same time provide you with a good amount of useful information about potential customers.

4. The Series  

Play the long game by writing a series of blog posts or articles, as opposed to one stand-alone article. These can be a great resource for your users and is a creative way of keeping the interest of your audience, making them want to read more. For example, we did a series on How to Create Business Pages on different Social Networks. You can have a look at one of the articles in the series here.

5. The Manual (Guide)

Manual are different in content and scope. There are so-called “big guides” (or ultimate guides), which are known for their length and descriptive nature, including detailed explanations, screenshots and step-by-step instructions. There are also simple guides - or brief guides to taking specific actions. Take your pick!

6. The Interview

It is always interesting for people to watch, listen to or read an interview with an expert in a certain field. It is important to remember that such materials must be of high quality and contain valuable information.

7. The Podcast

With podcast creation or collaboration, you can easily build not only your audience, but also your own reputation as leader and influencer in your field.

8. The Video

It’s no secret that visual content is often a more effective means of conveying information than printed text, especially in the digital age we are living in. 

With the above “themes” or topic ideas for your content, you simply can’t go wrong! We gathered concepts that can be relevant for any line of business or industry, and where you take these ideas is already up to you. This is where creativity comes in, because you will need to be the decision maker of which influencer you should be interviewing or what cheat sheet can benefit your target audience.