With just weeks to go until Christmas, don’t panic! You still have time to get creative with your festive marketing for your business. For lots of businesses the Christmas holidays is the perfect opportunity to attract and engage your target audience and drive more sales.
So let’s get to it!
1. Landing Page
Create a festive landing page to promote your product or service. A well designed creative page will help grab the attention of Christmas shoppers.. If you are running email marketing campaigns use this to drive the traffic to your landing page too. A festive landing page makes it easier for shoppers to navigate on your page whilst shopping around and can allow you to promote specific products through sales promotions, increasing basket value.
2. Social Presence
Similarly to going all out with your tinsel decorations in your home and the flashing fairy lights in your front yard, it's important to brighten up your social pages as well to let your customers know you’re ready for some festive fun. Start with uploading a quirky Christmas profile or cover photo.
Start social discussions, people love to share festive advice over the holiday season - Posting questions for users to reply and help increase your responses and engagement “What’s the best Christmas gift you have ever received?” - people love to talk, let them do it!
3. Run a Fun Holiday Competition
Instagram and Facebook are great platforms to use to run a Christmas competition. Competitions always attract engagement and allow the audience to get in touch with your brand. As Christmas time is popular for competitions, keep the instruction simple and easy to understand for your followers to enter. For increasing brand awareness, asking your followers to post pictures on Instagram using a specific brand related hashtag is will be effective and fun.
4. Online Ads
Naturally at this time of year your ads should include a little bit of Christmas flair. It’s an idea to focus more on Online Ads that showcase your festive offers and products and promote your business as a great place for Christmas shopping, both of which are designed to increase sales. Online Ads should be linked to a Christmas designed landing page (mentioned above) making it seamless for customers to quickly enter your page and buy products on promotion. Make sure the content of your Ads is eye catching for Christmas shoppers - especially the ones who like to do everything last minute eg “Fast Shipping”.
If you have ran ads in the past then you will have lots of conversion data behind your campaign, this will allow you to see which keywords have been working for your business. We recommend to start a new campaign using your high converting keywords included. This way you will ensure that any additional money is being spent in the right areas and help increase your sales.
5. Schedule your Christmas Content
Whether you are taking a well deserved break over the holiday period to spend with family and friends or going to be so busy you have no time for anything else, it is important to ensure that you are still putting out quality content out for your followers. Creating consistent content allows your followers to know when to expect it, helping increase brand loyalty. Take a few days to create and schedule christmas themed content for the month of December. This could be a gift guide, product images, videos with a happy holiday message from you and your team - whatever it is, do it in advance so you have time to relax and be merry.
6. Make the Most of your Ecommerce
If you are a B2C business prepare for your online shop to be busy time for you and make the most out of it. This is the time of year when most users will be looking for the best deals and discounts so think about your pricing, because if you are not offering good deals there is the chance they will find them elsewhere. This is also an opportunity for you to move old stock and increase profits.
Being competitive but flexible with your delivery options around the holiday season can be a way of swaying a purchase decision. It is important to be clear with your delivery dates especially for the last minute shoppers. This also goes for your returns policy, be clear and concise with your message - many retailers now offer an extended returns policy over this period, which is something to also think about.
7. Measure
So while you are busy measuring the trimmings for the turkey or shipping out to your last minute customers make sure all the online activity is being measured correctly behind the scenes. Understanding user behaviour, what works or what didn’t will be crucial for your online strategy going forward into the new year. This knowledge will set you in good stead to manage your digital going forward and make sure you get the best out of your online efforts.
Whatever your business is, you can take advantage of seasonal fun and ensure not to miss opportunities with your digital marketing. Most of all have fun and enjoy the season!
See how Solomoto can help you with your christmas online marketing CLICK HERE