Influencer Marketing: Buzzword of the 21st Century 

Have you heard of influencer marketing? As it seems to be all industry professionals talk about these days in the realm of marketing. What is an influencer? How do we find them? How can they help our business? Similar to SEO and other aspects of inbound marketing, the influencer approach can definitely take some time and require patience for the long game. Unlike PPC Ads and Banners, building a long-term, mutually beneficial relationship with influencers can take time, honesty and effort (just like any other authentic relationship).

For the reasons mentioned above, it can also be complex to measure the growth and success of your marketing efforts when it comes to working with influencers. The goal here is often to create a brand following, to recruit loyal fans to your brand and to gain massive exposure and cannot necessarily be measured in a monetary or traditional method that small businesses are so enamored and comfortable with.

If you are already taking the time and manpower to invest in traditional marketing, using your creative efforts to run and manage campaigns, it may be in your best interest to dabble in influencer marketing for a progressive and relevant approach to the digital promotion of your business. For this reason, and to help you get started on your new journey to find an influencer - brand romance, we have gathered inside information on the most relevant and efficient platforms you can use to foster these relationships and find your new brand ambassadors!

Just like you use a CRM so that you can manage your relationships with customers, you can use these influencer platforms to manage your relationships with influencers, or “internet celebs”, in their respective niches. These platforms have different focus areas, some that are better known for micro-influencers, which others that primarily list A-listers from the influencer world. We have compiled them all for you below so all you have left to do is pick and choose, and then get to networking!

We've listed  a couple of websites that are extremely efficient and popular for brands and agencies looking to expand their influencer marketing network. Overall these platforms provide a valuable opportunity to drive awareness of businesses among various industries

BrandBacker: Brandbacker connects over 30,000 influencers and creators to brands. Influence teams collaborate with brands to create content, provide feedback and promote the brand among various social media channels, email newsletters, and blogs. Marketed content can be easily measured to view performance and trends.

Buzzoole: Buzzoole's algorithm provides social media users with an opportunity to optimise their online presence and discover the topics they are most influential in, creating proud brand ambassadors. Brands can easily identify popular trend setters in their niche market, involve them in their campaigns, and generate word of mouth. Buzzoole has worked with top brands including Audi, Estee Lauder, LG, and Nike.

Buzzstream: This influencer outreach platform provides influencer information including contact, social profiles and site metrics. The Buzzstream platform allows users to track conversations including emails and tweets, and even set reminders to follow-up. All information is organized in a centralized database. Buzzstream's efficient platform has been used by well-known companies including Airbnb and Shopify.

Famebit: This influencer marketing tool enables brands to connect with YouTubers, and vice versa. Companies can launch impactful campaigns, find the right influencers, review and approve content and manage their campaigns all in one place. In addition, they can set their own budget and with campaign targeting, filter to find influencers that are right for their brand.

Find Your Influence: Find Your Influence is a SaaS (Software as a Service) influencer marketing platform that helps marketers create authentic connections with their customers. Brands can assign a complete campaign budget, pick the most efficient influencers, and manage their campaign from start to finish through a centralized dashboard. Find Your Influence has been working alongside brands including Walmart, Sony, and Honda.

Hypetap: Hypetap provides a client-approved influencer list customized based on demographic, geographic, and engagement data. Marketed content is aligned to the objectives and content foundations of a campaign. Hypetap team handles media schedule, briefing, approvals, logistics, and Q&A. Reports are made based on campaign results

Indahash: Indahash is an app that connects brands and agencies to influencers. Brands simply fill out a dashboard detailing budget preferences, desired influencer categories, and descriptions of what they want influencers to publicize. Relevant influencers reach out and broadcast the campaigns using specific hashtags

Influence: Influence.co gives you a complete platform to run your influencer marketing campaign with the largest selection of authorized influencer profiles. Their open-profile community allows agencies, businesses, and influencers to search and interact with relevant counterparts for free. Various tools enhance the brand's ability to run reports and track their influencers' content performance. Influence operates in over 70 countries globally, and have had combined audience reach of nearly 2.5 billion through their influencers.

Keyhole: Keyhole's real-time dashboard details how many people posted with a company's hashtag, along with the number of Retweets, Likes and Impressions a company's campaign is generating. Keyhole tracks and reports the most influential individuals engaging with the brand. Keyhole has been working with top brands like Google and Uber.

Klear: Klear enables brands to search for influencers and get insight into their social profiles for added focus. In addition, they can manage and measure their influencer program with a CRM system and monitor the brand, their competitors and keywords to make more informed and effective marketing decisions.

NAME	PRICING	DESCRIPTION
	Prices not published	ACTIVATE is a platform that allows users to search for influencers on multiple networks , including YouTube, Facebook, Twitter and Instagram, with the option of filtering for geolocation, income, gender and ethnicity. You can additionally select to search by audience and targeting priority, so that the search result will provide you with the most suitable influencers and platforms available. Countries of influencer operation include: Singapore, Indonesia, Kazakhstan, Italy, Germany, South Africa, France, UK, Turkey, Poland, Russian Federation, Mexico, Israel and Brazil. Over the last year, they have activated over 75,000 influencers and creators to publish over 6,500 effective works per month
	Prices not published	Adly connects brands and agencies with influencers and celebrities, and in 2010 was one of the first – if not, the first – influencer platform to launch. It works with influencers across all popular social platforms including YouTube, Twitter, Facebook, Instagram, Pinterest, LinkedIn and even Google+. It has worked with some of the world’s most famous brands including Microsoft, Coca-Cola, Samsung, GE and many more.
AdMingle	Prices not published	You can manage your influencers with AdMingle through a performance-based proprietary software called Au.thor.i.ty. Take control of your Influencer Relationship Management, also known as IRM, with AdMingle's technology-based Social Internet. This service is currently available in 15 countries.
	Prices not published	AdvoWire, owned by the HireInfluence agency, is a community for influencers as well as a marketplace for content. Use AdvoWire in order to find and collaborate with creators, sell your work, showcase your profile and be discovered by potential clients.
	Growth Plan-$199/month, Pro Plan-$299/month, Enterprise Plan-$499+/month	Assembly is a platform that enables brands to collect all of their influencer marketing campaigns in one place and provides a space to connect and collaborate with other influencers or brands on a variety of projects. The platform also provides other services such as direct payment for work through the platform itself or a branding option for brands and agencies using a white label service for personal branding.
	Get a free quote	BlogDash is a platform that allows companies and brands to locate, communicate and work with the 200,000 bloggers listed in its database. It  also gives a service option to clients guaranteeing them SEO and PR benefits of 20 articles.
	Free consultation	Blogfoster contains over 35,000 influencers on its database and has worked with 400 brands, creating over 15,000 collaborations. Blogfoster works primarily with bloggers, Instagrammers and YouTubers and grants a platform that connects influencers with brands alongside robust reporting analytics.
	Free 7-day trial, pro-$79/mo, plus-$139/mo, large-$239/mo, entrprise-$499/mo	BuzzSumo supports influencer outreach by finding popular and shared content, identifying influencers in your topic area and filtering influencers by location, reach, authority and engagement. After searching for key influencers, brands are able to engage with them and bring the brand content to be widespread through their various audiences of the influencer.
	Prices not published	BzzAgent allows users to test promoted products and share their experiences. Users go online and fill out a survey, which determines their specific interests. As a result, specific, catered products are sent to the user, and the user shares his or her experiences of the product via various social media platforms.
	Prices not published	CREATION Pinpoint provides a team of knowledge engineers who analyze data to develop customized research insights using a proprietary technology platform and machine learning to locate, read and understand what is being said by pharmacists, nurses and doctors.
	Prices not published	Crowdly is a management platform for social advocates which helps brands locate, rank and engage their top Facebook-based advocates.
	Prices not published	Divimove, managing over 1000 social influencers, is one of Europe's industry leaders in the online video world. Divimove allows brands to advertise their products and services through well-known leading social influencers in Europe who are relevant to the brand positioning of the brand.
	Free for 1 profile, $29/mo for up to 3 profiles, $79/mo for up to 20 profiles	Followerwonk, a platform enabling brands to further investigate Twitter Analytics, connects between brands and influencers that are relevant to the brand's niche. Brands can search influencer bios and connect, compare influencer Twitter accounts, and compare their own relationships with fellow competitors.
	Prices not published	Friendz allows brands to create campaigns that influencer users choose to connect to. After influencers choose a campaign, they share the brand campaign by taking pictures and sharing them across various social media platforms. Influencers can win credits and discount vouchers based on their social media performance and marketing. Brands contain a live track of the campaign performance and have access to various campaign analytics.
	Prices not published	Grapevine is a leading platform for brands to fully own their influencer marketing channel. Brands can either use the platform on their own, or partner with the Grapevine agency team for full service strategy and program execution. Brands can submit their briefs and receive various pitches from influencers. Upon choosing influencers, brands agree on price, uploading date, and expectations. Influencers submit their content for review, and once approved by brands, is posted by influencers. Brands have access to detailed analytics of broadcasted campaigns.
	Prices not published	GroupHigh is a SAAS marketing application which enables brands to evaluate, produce and manage their marketing relationships. Some of the features included with this platform are social data, relationship ranking, blog and social search, scoring and post tracking. New influencers can be identified by brands and earned media from partnered influencer blogs and social media can be tracked.
	Prices not published	HireInfluence designs and manages influencer marketing strategies that are fully customized around each client’s objective. They have managed every step of the process of numerous Fortune 1000 brands and top creative agencies.
Hollyfly	Simple plan-$100/mo, more integration add $50/mo, more content to manage $100/mo	Hollyfly allows brands to get noticed by the relevant audience, work with content creators in the entertainment industry and produce content to be displayed on multiple platforms, including TV, mobile devices, PC, song lyrics, video games and social influencer sites or networks for increased brand awareness.
	Prices not published	Hoozu identifies influencers based on their audience and brand objectives. Technology connects with consumers who are both real and local. Hoozu provides brands with a competitive analysis and tracking of their marketing performance. This includes post analysis, brand sentiment monitoring, and content and social planning
	Prices not published	Hypr helps brands to reach larger audiences by targeting 10+ million influencers by their audience demographics, such as age, location and interests.
	Prices not published	Iambassador is a platform for developing digital marketing campaigns and creating content to showcase products, services or destinations. Perfect for destination or travel brands, the platform makes its agency of international travel influencers available to work as digital ambassadors worldwide.
	Free. You only pay on-demand for each fully promoted campaign you create, as low as $15	Ifluenz is considered the Instagram influencer marketing platform. Ifluenz is a platform that connects between Instagram influencers and brands for product placement campaigns on Instagram. With this platform, one can promote brands and products on Instagram accounts as an influencer and get paid for it.
Influencer	Basic- 90 Euros, Starter-500 Euros, Scale-2,000 Euros, Managed-10,000 Euros	Influencer is committed to bringing the best content marketing experience to agencies, brands and influencers globally through its innovative software. Their match-making search tool allows brands and agencies to find the influencers that best suit their brand, and access in-depth analytics of the demographic of their followers.
	Prices not published	Influicity provides analytics, account management and reporting which allows brands to increase brand awareness and sales. The platform includes a search functionality for finding influencers, a discovery capability, reporting, analytics and campaign execution. Influicity also offers training opportunities, support, and account management.
	Prices not published	Influitive helps companies develop long-term relationships with advocates who are interested in providing testimonials, product feedback, referrals, and more. By offering a personalized experience to each advocate, Influitive allows companies to discover passionate advocates who are motivated to speak on behalf of their company.
	Prices not published	InNetwork guides companies through each stage of their influencer marketing campaigns starting from strategy, and on to influencer identification, pitching, tracking & measuring, and maintaining strong influencer relationships between campaigns. Companies can send messages to influencers directly from the platform and store their communications and activity records in one location.
	Prices not published	IZEA is a platform that automates influencer and content marketing campaigns by helping with workflow, diminishing time-consuming practices and providing bulk-execution features. The platform covers various aspects of content production and distribution through influencers, and includes the ability to securely manage payments as well.
	Pay as You Go and does not have monthly fees	Jamballa matches bloggers and brands together globally based on their respective criteria. The proprietary software takes influencers' preferences and specifications into account, such as the type of products which may be of interest and the minimum amount such products should be worth, as well as other factors. Based on these specifications, the platform matches influencers with appropriate brands.
	Prices not published	Julius is an online platform which assists companies in locating the most relevant influencers for collaboration and for building brand awareness. It also provides services such as campaign activation, performance analysis and advanced search, all of which help companies grow through the use of influencer marketing. Julius provides unparalleled influencer and audience data, workflow organization, and actionable campaign analytics for marketers, agencies, and media companies alike.
	Standard-$249/month, Pro-$599/month, Enterprise-demo request	Lefty assists brands at all stages of an influencer campaign. Brands can search influencers by various filters and find their favorite influencer profiles powered by Lefty's Artificial Intelligence algorithms. Brands then save relevant profiles into campaigns and can evaluate their performance. Lefty curates automatically sponsored content, including Instagram posts and stories of the chosen influencers, and provides an in-depth reporting of the campaign.
	Base-free, Pro-99 Euro/month, Premium-299 Euro/month	Lissted algorithms analyse real world influencers to predict who is likely to matter most in a community on Twitter. Proper discoverings of the best influencers ultimately ensure the effectiveness of the brand's content marketing, SEO and reputation management activities.
	Prices not published	Markerly is the only influencer marketing platform allowing brands to search YouTube, Pinterest, Instagram and Blogs with no quota, recruit influencers directly from the platform and oversee campaigns from start to finish. Markerly technology platform provides services such as content creation, contract management, tracking, optimization and reporting of branded influencer content among popular social networks.
	Prices not published	Mavrck allows brands to identify and validate influencers while heping the influencers build ongoing relationships with brands. Mavrck’s Self-Service Influencer Manager allows brands to take an wholesome, programmatic approach to influencer marketing among audiences, campaigns, creative, incentives, and reporting.
	Prices not published	Mosaicoon is the first data-driven marketplace for buying, selling and distributing original video content. Mosaicoon provides complete digital first marketing videos ready to be branded. Individuals are capable of accessing unlimited video content, previewing the videos, and choosing original content by professional creators globally. These impactful services are provided at a fraction of the time and cost of the traditional video production process.
	Free 15-day trial	Mustr helps agencies and companies efficiently organize their network of journalists and bloggers. Mustr’s clients include Weight Watchers, Michelin, Finn, and Incrediblue. Mustr offers a complete and easy workflow for various PR tasks: share your network with your entire PR team (in house or agency), create communication projects, and send press releases.
	Entry-$399/month, Professional-$799/month, Enterprise-contact us	Neoreach enables companies to access an expansive network of influencers or import their own. Influencers and their audiences can be found based on searched keywords, demographics, interests, and location. Companies can manage their influencer relationships, contact information, notes, contracts, and historical influencer campaign data. Influencer post performance can be measured and evaluated.
	Prices not published	Niche provides influencers with the ability to grow, understand, and activate their social presence across all networks by being in contact with top brands. Niche also allows top brands to be promote their branded content through Twitter ads.
	Prices not published	Ninja Outreach is an influencer and blogger outreach CRM software offering various solutions for marketers. Brands can search a database containing over 25 million websites to find the right influencers. Then, they are capable of pinpointing Twitter and Instagram influencers, tracking all communication, organizing their campaigns and clients, and overall accessing over 25 metrics.
	Paid with free trial	Onalytica is a platform for managing influencer relationships that supports professional services to brands, including influencer identifaction along with management. It also analyzes influence and uses data to automate the activity and locate engagement opportunities.
	Prices not published	Upon accessing various influencers through social media platforms, and the influencers are approved, campaign management tools offered by Openinfluence facilitate the influencer-advertiser relationship including rate negotiation, payment processing, content ownership, and messaging
	Prices not published	Peg's software helps identify the right influencers for brands. Various tools, such as tracking and post-campaign analysis help brands learn how to improve through real-time tracking, post-campaign reports, and industry comparisons.
	Basic-$195/month, Small Business-$295/month, SEO Agency-$395/month, Enterprise-from $1500/month	Pitchbox is an influencer outreach and content marketing platform enabling marketers to find bloggers, publishers, and influencers using a keyword search. The platform allows you to customize newsletters, automates the follow up process with those who do not respond while tracking the correspondence for increased productivity and organization.
	Prices not published	Brands can plan their social media campaign by filling out a brief that details their campaign ideas, content requirements, and creative strategy. Campaigns are then launched on the Pop Pays platform. Once selected by the brand, influencers begin to work on their content for the campaign. Brands can approve or request edits on the influencer content to best achieve their campaign concept. Once content is approved the influencers can post to their respective social network.
	Prices not published	Expertvoice allows brands to identify the experts that consumers are already asking for advice on what to buy. These experts can be informed of the brands in order to make better recommendations of products through product education and first-hand experiences. Brand advocacy and the impact of expert recommendations can be tracked and measured.
	Platform Onboarding Package-$1600/month for 3 months, Reelio Agency-arrange a call for a quote	Reelio’s Influencer Marketing Platform enables brands and agencies to make influencer content efficiently. Brands are guided to find the right influencers, reach out to them, negotiate rates, and more. Analytics dashboards are provided to review the performance of influencer content.
	Basic, Pro, and Enterprise Plans	Brands are capable of searching through 500,000 influencers based on demographics, content quality and audience to customize the right influencers for their campaign.
Roostr	Flat Fee Campaigns and Performance Campaigns	Companies can set their campaign budget and performance metrics to access top YouTube and video streamer gaming influencers with proven track records across numerous social media platforms. Roostr allows brands to connect with influencers who produce high quality video content. Brands can increase the number of installs through unique, trackable links attached to all content produced so new players can download and play the brands game.
	Paid Promotion (self-managed)- from $79/collaboration, Product Seeding (self--managed)- from $895 for 10 appointments, Managed services- from $2500/month	Brands are capable of working alongside influencers on paid campaigns. Through Shopping Links, brands provide a gift product to the influencers (gift-only collaboration detailing their product/service) bringing guaranteed posts on Instagram. As a result, brands can match the right influencer to create custom content for their business
	Prices not published	Companies can browse through thousands of influencers on Shoutcart, then pick a few that best match their niche or offer. They can choose by category, audience size, follower demographics or simply search by keyword. Upon choosing a influencer, they fill out a simple form and upload an image/video for influencers to post.
	Basic, Professional, and Enterprise plans	Brands can find influencers from various demographics. Sideqik tracks conversions, social analytics, and payments to influencers in a single database. Sideqik IRM centralizes influencer relationship management and measurement in one main location. Companies can record payments, upload contracts, and track any specific mentions of the brand.
	Prices not published	SmallFish scouts the internet for trending topics, viral videos, potential popular content, talent and brands. This research is done to find content with potential to increase engagement for brands.
	Prices not published	Snapfluence connects brands and trustworthy, popular influencers to help build a relationship containing attributes such as community and loyalty with their audience.
	Prices not published	SociaBuzz helps brands find the most efficient influencers, analyze and monitor campaign results from the influencers, and review content posted by influencers
	Prices not published	Socialix enables brands and influencers to manage their collaboration opportunities and track the results. Brands can work with a large number of skilled influencers and import their own influencers to centralize all activities. The socialix influencer campaigns platform is connected to more than 20 data points to help brands understand the influencers interests so that they can identify the most relevant and qualified influencers.
	Prices not published	Companies using Speakr can access a large number of influencers and can leverage a legacy of close relationships within their top network of more than 37,000 of today's hottest online creators.
	Free 30 day trial. Premium-$99/month, Corporate-$149/month, Enterprise-$249/month	As a social media management platform, Sproutsocial allows brands to engage with individuals and build lasting relationships. Brands can use this service to track conversations, streamline and customize their team workflow and collaboration, schedule publications and create comprehensive reports.
	Starts at $100	SushiVid enables companies to choose the right social media influencers by observing audience stats. Overall campaigns are capable of being easily managed.
	Prices not published	TapInfluence is an influencer-generated content engine where brands can find influencers, build and execute influencer marketing programs, get multi-channel tracking and overall amplify their most effective content.
	Prices not published	The Amplify connects brands to influencers across 750,000 social accounts. Their platform allows influencers to receive offers immediately on their phone and create content anywhere globally.
	Prices not published	The Cirqle is an influencer marketing platform which allows brands to run campaigns and then provides a statistical report once the campaign has been activated. The report includes different metrics such as posts and engagement, top performing influencers, impressions, content and channels.
	Differential Pricing	Contempo helps social media managers, influencers, and content creators by connecting them to the content necessary to grow engaged communities. Fans can be engaged with content that reflects influencers. Contempo helps influencers find and share relevant content that keeps their fans eager and interested.
	Prices not published	Traackr is an influencer relationship management platform where brands can manage, expand, validate and scale their global influencer marketing. Influencer data is organized in one location, coversations are tracked to overall spread the brand influence in the market.
	Prices not published	TRIBE is a self-serve marketplace connecting brands with micro-influencers. Create a campaign in minutes and receive user-generated content within hours. Only pay for the posts you love. Brands using TRIBE can create a campaign brief and invite their chosen influencers. Influencers who agree will submit a post for approval. Brands can assess their ROI with a Post Campaign Report.
	Premium-$100/month, Premium Agency-$250/month, Agency Partner-$1000/month	Webfluential is a platform for influencer marketing that provides marketers with the required tools to manage their campaigns. Brands can search fees, crowdsource their campaigns, build an influencer community, communicate and collaborate with influencers.
	Self-Service Marketplace-$1499/year, Managed Service-20% of the campaign budget	Whalar matches top influencers to interesting brands in order to help them produce authentic and engaging campaigns.
	Paid with free trial. Marketing (Pro) Plan, Enterprise Plan	Zoomph is an influencer marketing platform with more than 200 million influencers that allows brands to locate prospects across social networks, engage in quality interactions, and publish web experiences that build brand awareness through content. Users also gain access to tools for analytics, automation and outreach.