Ever Visualize How Your Customers Are Reading Articles?

When creating content for your customers, something to think about is when, where, what and how they are consuming.

This will help you curate the correct type of content for your target audience.

When it comes to the where - we are able to provide you with some insight based on a study done on this very topic of interest.


Analysts at the Pew Research Center presented the results of a study, which examined the consumption of news content by the adult population of the United States.

Experts found that the consumption of news content from mobile devices is steadily growing:

72% of the study group say that they have read the news from the mobile device at least once.

For comparison, in 2013 this indicator was 54%.

While two-thirds (66%) of respondents use different devices to find out important information and news updates for the day - via both mobile and desktop, but 56% prefer smartphones and tablets.

Using the data above as a guideline, try to be realistic about how you and your family tend to learn about recent news or how you read for leisure.

Start to become curious about the people at coffee shops, or at an office near by and what their reading habits look like.

Then, simply cater your content to the audience in your location to see results and business growth!

No one should be a greater expert on your own target audience than you are, so start investigating today.