The Advantages of Pinterest for your Small Business
The popular photo sharing platform allows its users to sift through endless newsfeeds and boards of visually stimulating images. For some 150 users, Pinterest is a place to get inspired, collect ideas, seek advice and information. With their ever improving content-suggestion algorithms, Pinterest has become a refined and beautified alternative to the Google Search. The sheer number of users of this platform is reason enough to take advantage of its potential, however Pinterest has added value in the nature of its interaction
1. Pinners Are Open to Marketing
Two-thirds of pins are from a business, not only that but users tend to actively seek out their favorite brands to follow. Users browse the platform to discover new products and brands to follow and engage with. Arguably the hardest part of marketing, getting their attention, is already taken care of by nature of the platform.
2. Converts Browsers to Buyers
Pinners tend to engage in behavior similar to window shopping. They browse endlessly, collecting pins into boards which are similar to a “wish list.” However, that isn’t the end of the story. Pinterest has tremendous influence on what their users end up buying. According to research released by Millward Brown, a whopping 87% of Pinners have purchased a product because of Pinterest.
3. Top Traffic Driver
As a discovery platform, Pinterest has tremendous power to increase traffic to your site. Pinterest shares that about five percent of all website referral traffic comes from the site (second to only Facebook).
4. Engaged Users
Pinterest users are highly engaged. They pin, connect and share with their friends and followers - exactly the kind of behavior marketers want to attract. Additionally, Pinterest is a great way to employ influencer marketing.
5. Inbound Links Galore
Because every pin includes a link, it makes it easy to lead back to the source - your website. When these images are pinned and shared, your link is gaining a huge audience.
6. Brand Image
Pinterest has a strong reputation for accommodating all things stylish, hip and cool. The mere fact that your brand has a Pinterest page scores you points. Having your product pinned and circulated within the platform multiplies this effect.
7. Keep Up with Current Trends
Just like Pinterest users, you too can browse the platform for inspiration, or rather research what is inspiring your customers. Pinterest is a brewing ground for emerging trends, whether in fashion, design, DIY projects, cooking, health or any other pin-worthy topic. It is an easy way to stay abreast of what your customers love, improve your own strategy and stay one step ahead of the competition.
Convinced that Pinterest is a pretty great marketing tool? Before you get lost in the world of pins and board, read our guide on the ins and out of setting up and optimizing Pinterest for your small business.